Personal Branding – A Vital Element of Your Online Business

Personal branding is without doubt one of the most important components in your online business. Without it, you’ll simply be another little boat lost in the vast ocean of would-be entrepreneurs! So let’s look at personal branding and what it means to you today.

You need to brand yourself properly- if you want to stand out from the crowd, you’re going to have to set yourself apart from the others. You’ll need to differentiate yourself from your competition and to do this, you’re going to have to take some steps to change the way you go about things.

Ok, first off, you need to ask yourself some pretty searching questions. You want people to notice you but why should people listen to you? What makes YOU so special? What have you got to offer them? There are some simple steps you can take to ensure you head in the right direction and get where you want to be!

Take charge of yourself – make sure you understand both your strengths and weaknesses. You need to be totally honest with yourself. Make a list of points – what do you love, what are you good at? What exactly do you want to achieve? You just need to get yourself “out there”, to be seen and to get your name recognised. Don’t always wait until everything has been perfected, sometimes you just need to take the bull by the horns and put out what you’ve got so far, warts and all. In this way too, you can keep your content fresh, without re-working or re-hashing it. If you feel you must, you can always tweak and perfect as you go along. It’s part of the learning curve.

Personal branding builds your online presence – this is undoubtedly true. How you come across to people is often a deciding factor as to whether they will listen and digest what you have to offer or whether they just click off your page/video/article. You only have one opportunity to make that first impression, so make sure it’s the one you want!

Don’t forget that body language is vital when you’re dealing with people, either face to face or via a webcam. Personal meetings are often easier, as the direct contact helps but you’re still able to inject your personality through your videos if you remember a couple of simple rules:

· Be yourself! Don’t try to be someone or something you’re not

· Keep your eyes focused on the camera at all times. Eye contact is essential to engage your audience

· Smile! If there’s only one thing you remember and only one thing you feel confident about doing, make sure it’s to smile. A friendly, welcoming and open face will open more doors for you than a dull, listless face

· Make sure your arms aren’t folded across your body. This is a defensive gesture and sends out the wrong signals to those around you. No matter how nervous or shy you may be feeling, let your arms relax but feel free to use your hands – gesticulate and emphasise with your hands to bring points home

There is far more to personal branding than meets the eye and any would-be online marketer should be working on improving his or her branding to ensure they stand out amongst the vast competition.

The Busy Body – A Sibling Of Eckhart Tolle’s Pain Body

Have you ever noticed that your mind is chattering constantly? Have you ever been able to stop this chatter? Almost everyone answers, “Yes” to the first question and “No” to the second one.

I call this part of ourselves the busy body. It is like a restless, frisky kitten, pouncing on anything that draws its attention and batting it about with no particular purpose other than to keep itself constantly busy. In most of us, the Busy Body is utterly unrelenting in its pursuit of items with which it can play around. Any stimulation of our senses may set it off on a series of mental associations, one leading endlessly to another until a new focus catches its attention and then off it goes in another series of directions.

I woke up one morning to the sound of a construction crew hammering on the roof of a home across the street. I was tired and annoyed to have my sleep interrupted, feeling I was being treated inconsiderately by the universe.

My mind pulled on this thread of feeling inconsiderately treated, finding that it was also attached to the neighbors who had been partying the previous night, keeping me awake late; to blaming myself for not getting to bed earlier so that I wouldn’t be so tired; to blaming myself for blaming myself rather than being kind and compassionate with myself.

This started a new series of thoughts about my practice of meditation, disciplining my mind so that it would not constantly chase bits of chaff blown in the breezes, winds and storms of my thoughts and imagination; and then turning a corner to chase memories and speculations about my uses of WHEE (a self-healing method) with myself to release bunches of my self-criticisms; and then off to threads of WHEE that tangled into untidy webs of memories about clients I was helping with WHEE and some of the lessons I was learning along with them about my own issues that needed clearing…

In classical Freudian psychoanalysis this process would be called “free association,” which is presumed to be a completely normal activity of the mind. In fact, free association can reveal much about ourselves when we observe the threads of associations that we weave.

The patterns in the weaving help to uncover ways that we defend ourselves from anxieties, fears and hurts that were long ago buried and forgotten by our consciousness – but remain alive and very active in the depths of our unconscious mind. By practicing observing these patterns we learn to disengage from them to the extent that we can catch ourselves chasing about and bring ourselves back on tracks of our conscious choosing.

I find it more helpful to identify this part of ourselves as this restless, mischievous kitten I call the busy body. This is similar to Eckhart Tolle’s identification of the pain body, an inner aspect of ourselves that thrives on pain and seeks frequently to cause and experience pain.

Tolle notes that when we become aware of the pain body, it is possible gradually to reduce its intensity by disengaging our energies from it. Tolle’s approach is to constantly bring our awareness back to the Now, the present moment, the only moment that actually exists. This, like psychoanalysis, is usually a process that takes a very long time to learn and master.

Anxieties, worries, fears and pains increase the activity of the busy body. They also make it more difficult to control the pain body and to stay in the Now.

Calming the busy body is also very helpful in developing a practice of meditation. By quieting the mind, we are able to stay centered and move more deeply into the meditative states we are pursuing.

WHEE (Whole Health – Easily and Effectively) is a powerful method for decreasing anxieties and other stress reactions, which then slows down the busy body. For instance, sorting myself out at the end of my meanders described above:

I realized my most intense annoyance was with myself. I used WHEE, tapping on either side of my body while reciting an affirmation, until I released this irritation. This helped me settle my mind down to where I could concentrate on what I needed to do that day.

Working as a wholistic psychotherapist, many of my clients have reported they also find WHEE helpful with their busy body, their pain body, and with the stresses that often made it difficult to deal with these challenging parts of themselves.

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